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The Bull Ditchling has formed a new fundraising partnership with Albion in the Community (AITC) – the official charity of Brighton & Hove Albion football club.

The aim is to work together on a long-term basis to raise money and awareness.  This will be achieved through fundraising initiatives at the pub and within the local community to support the work of the AITC to inspire children, young people and adults to achieve their goals and fulfil their potential.

The Christmas period...

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The Bull Ditchling kicks off fundraising partnership with Albion in the Community

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The Bull Ditchling has formed a new fundraising partnership with Albion in the Community (AITC) – the official charity of Brighton & Hove Albion football club.

The aim is to work together on a long-term basis to raise money and awareness.  This will be achieved through fundraising initiatives at the pub and within the local community to support the work of the AITC to inspire children, young people and adults to achieve their goals and fulfil their potential.

The Christmas period is a busy time for The Bull and has traditionally been a key focus for fundraising activities, which makes it an ideal time to begin the partnership with AITC.  Last year fundraising activities at the pub raised more than £3,000 for local charities.  Furthermore, during the period since Dominic Worrall took over ownership of The Bull in 2003, the pub has been involved in numerous national and local fundraising events, resulting in more than £60,000 being raised for good causes.

Dominic Worrall commented: “I have always felt that it was important that we give something back to the community as we are perfectly located in the heart of our amazing village, with a wonderful customer base who have always engaged and fully supported our fund-raising efforts.

“We have spoken to our team and customers and we all felt very keen to support the work of Albion in the Community. Not only their activities using the power of football to inspire children and young people, but also helping with social inclusion – something we personally feel passionate about.

“We all know how football can bring people together and we are proud to support AITC in using football as a force for good for so many people across our county.”

Fundraising at The Bull will include a charity Christmas carol night on Sunday 16 December and all profits from ticket sales for its New Year’s Eve party will be donated directly to the AITC.

During December a discretionary donation of £2 will be added to food bills, so customers will be able to show their support by simply enjoying a good meal.

Lynsay Josephy, AITC’s corporate fundraising executive, commented: “We are delighted to be working with The Bull on a fundraising partnership that we hope will go from strength to strength.

“We have seen how much support The Bull has given to good causes in the past and we are so pleased that they have chosen to help us in this way.

“As a charity, much of our work is only possible as a result of the generous support we receive from our fundraisers, so we are incredibly grateful to be working with The Bull.”