About us

Albion in the Community (AITC) is the official charity of Brighton & Hove Albion Football Club.
Through the power of football and the brand of Brighton & Hove Albion Football Club, we are committed to delivering high-quality, accessible opportunities that improve the health and wellbeing, education and aspirations of our community.

We deliver a wide range of programmes – from football to health and wellbeing, from education and qualifications, to disability and social inclusion – helping people raise their aspirations and reach their full potential.

We’re incredibly proud to say we help people change their lives for the better.

Inspire and motivate young people and their families to be physically active and to lead healthy lifestyles.

Provide opportunities for young people to play football whatever their ability or background.

Work with our local community, particularly those that are disadvantaged, to help raise aspirations and improve life chances.

Underpinning everything we do are four key values

We’re committed to making a positive difference to the lives of people throughout Sussex

We respect local communities and the people within them – celebrating diversity, understanding the needs of individuals, and encouraging personal development.

By using professional staff to provide premium quality training, we’re able to offer services that enrich and transform communities.

We work with many local agencies, forging long and fruitful partnerships, benefitting businesses and improving the lives of local people.


Our experienced staff are passionate about helping to improve the lives of people of all ages and abilities across Sussex. Our core group of employees is well supported by a team of community coaches who deliver first-class sessions throughout the county.

Chief executive officer – Matt Dorn

Head of finance and operations – Phil Baldwin

Fundraising manager – Emma Cook

Inclusion manager- Martin Schooley

Health manager – Siobhan Meaker

Schools manager – Paul Williams

Football development manager – Mark Pedrick

Disability manager – Paul Brackley

Bids and grants manager- Sarah Byrne

PR and media manager- Richard Morris

Further education manager – Rebecca Collins

BTEC programme manager – Sarah McAdam

If you are interested in joining our team please visit www.seagulls.co.uk/club/jobs for details of our latest vacancies.



Jadey Yesilada

Jadey first became involved with Albion in the Community at the age of six after joining our Seagulls Specials club. In April 2014, Jadey, who has cerebral palsy, launched Jadey’s Dream, a fundraising initiative to help expand our disability sports programme and give more disabled people the chance to take part in sport. That campaign raised more than £200,000 and Jadey now works for the charity delivering disability awareness lectures.


Brighton & Hove Albion Football club

We’re delighted to have the support of Brighton & Hove Albion’s first-team squad, as well as players from the academy and women’s team. A number of first-team players act as ambassadors for our work.

Albion in the Community has an experienced board of trustees, led by chair of trustees Martin Perry. The board of trustees includes: Paul Mullen, David Jones, Sarah Sheehan, Alan McCarthy, Marc Sugarman and Phil Frier.

  • We delivered 61 projects to more than 36,000 people over the last 12 months.
  • We won a string of awards for our pioneering work encouraging more women and girls to play football, including an FA participation award.
  • Our Premier League Kicks programme is now the second-largest in the country, providing free weekly football to more than 2,500 young people.
  • We worked with more than 100 schools across Sussex, helping more than 11,000 pupils.
  • 3,572 children benefited from expert coaching from our coaching team.
  • More than 1,200 women and girls play regular football at one of our sessions.
  • Our Speak Up Against Cancer team met face-to-face with more than 9,000 people.
  • More than 550 young people earned qualifications by working with our education and skills team.
  • 72 people took part in sponsored runs like the Brighton Marathon to raise money for our disability football programme.