More than 1,000 people visited an interactive cancer awareness stand housed inside a giant inflatable breast.
The innovative information stall recently spent a day in Churchill Square shopping centre alongside volunteers from Albion in the Community (AITC).
AITC’s health department runs a cancer awareness project called Speak Up Against Cancer.
The campaign aims to increase awareness of the early signs of a range of cancers among people living in Brighton and Hove and has already helped increase local knowledge of symptoms of lung cancer, bowel cancer and skin cancer.
To tie in with national breast cancer awareness, the Speak Up Against Cancer team has now moved on to breast cancer and the appearance at Churchill Square saw 1,026 people learn about the early warning signs – including Sir Tony Robinson, who had been signing copies of his latest book in nearby WH Smith.
Sue Brown, AITC’s Speak Up co-ordinator, was delighted with the response on the day. She said: “We had a constant flow of people coming to see what was going on, with all sorts of queries about breast health, screenings and genetic history.
“Having such an eye-catching and interactive display really helped us bring breast cancer awareness to life. Our Speak Up Against Cancer project is about breaking down taboos, encouraging people to learn about the early signs and symptoms of cancer and making talking about cancer less scary. The inflatable certainly helped.”
Speak Up Against Cancer is commissioned by Brighton & Hove City Council and NHS Brighton & Hove Clinical Commissioning Group.
The interactive inflatable is just one of a number of initiatives being used by AITC’s Speak Up Against Cancer team. The charity has also teamed up with local taxi firm City Cabs, which is providing a minibus taxi to take volunteers to meet people in different parts of the city.
Last year alone volunteers from the project met face-to-face with more than 9,000 people throughout the city.