A campaign aimed at increasing awareness of the symptoms of cancer in Brighton and Hove will now reach more people thanks to one of the city’s taxi firms.
Speak Up Against Cancer is a pioneering awareness project run by the health department at Albion in the Community (AITC).
Commissioned by Brighton & Hove City Council and NHS Brighton & Hove CCG, Speak Up Against Cancer has proved particularly successful at raising awareness of the symptoms of a range of different cancers.
Volunteers from the project have met face-to-face with more than 9,000 people throughout the city in the last 12 months alone.
Now they will be able to reach even more people by teaming up with local taxi firm City Cabs (01273 555555). The well-known local firm has donated a minibus taxi and driver to work with the Speak Up team for one day every week.
And, according to AITC’s Sue Brown, this will mean the project’s all-important messages can be spread to parts of the city previously not covered by the campaign.
She said: “This fantastic support from City Cabs allows us to visit more areas around the city and provides an area where we can have private one-to-one conversations with people.
“Our driver has been really helpful and his knowledge of the city means that we are able to identify places where we can reach people who we might otherwise not meet.
“We will be visiting neighbourhoods around the city, so if you see the mini bus taxi, please do come and say hello.”
Steve Darby is marketing manager at City Cabs, which has recently launched a new app that allows customers to pay by card, and said the company was only too pleased to help. He said: “We are really happy to support this programme. This continues our strong relationship with AITC and the work the charity does for the people of Brighton and Hove.
“People are used to chatting in taxis – the conversations in the Speak Up taxi could save a life.”